Social Media
Coach Campaign
“History of the Tabby”.
Partnering with Coach’s public relations team, Jasmine created two original video concepts for Instagram and TikTok to highlight the brand’s hero handbags. For the first video, she ideated a concept for Coach’s Tabby Bag, wrote a script, coordinated sample pulls, produced an at-home video, and went through rounds of edits with internal brand teams before posting the asset on her social media.
“The Empire Bag Takes the Empire”.
In tandem with her deep dive into the history of Coach’s Tabby Bag, Jasmine also created another dedicated social video asset for the brand that showcased four different ways to style Coach’s Empire Bag across the city. For her second video, she ideated the concept, pulled samples, scouted locations, shot street-style assets, and handled all post-production.
Old Navy x Betches Campaign
“But Make It Chic”.
Partnering with Betches’ media team, Jasmine helped write three scripts on behalf of the publication’s team for a branded campaign with Old Navy. Each video was part of the publication's recurring video series “But Make It Chic,” where talent showcased how to style some of the more “challenging” trends—in this case, all pieces featured were from Old Navy’s newest collections.
Tinder Campaign
“ExCycle”.
Partnering with Tinder’s team, Jasmine was part of a social media campaign and live event in New York City centered on reclaiming clothing from a past relationship by having fashion designer Sami Miro upcycle it into original pieces. For the campaign, she had to partake in an original video and photo shoot, share assets on her social channels, and attend the event.
Paid Posts & Brand ColLabs
Over the last few years, Jasmine has worked with numerous brands and agencies to create dedicated posts for newly launched collections, shopping recommendations, and hotel and beverage features—including, most notably, Walmart, Free People, The RealReal, Aligne, and others.
Copywriting & Social Media Management
Harkening back to her early career, Jasmine spent well over five years working on Clique Media’s social media team. She’d help with copywriting, strategy, and community management across Who What Wear, MyDomaine, and Byrdie. Even after moving into editorial, she’d assist the social team by helping film videos at red carpet events, fashion week events, and cover shoots.