Jasmine is digital media expert with experience in event production; editorial and social content strategy, editorial production, public relations, content creation, community management, analytical reporting, branded activations, and building unique social channel programming.
Her interest in digital media was cultivated at a tentative age when she launched her own fashion blog, Fashion With Jazz. Where she lead editorial content and collaborations for the personal blog for two years. She then went onto work for 303 Magazine, where she produced Denver’s largest fashion event: Denver Fashion weekend. In this role, she not only helped manage social media content creation for clients; but, she also contributed editorials to print and online. At the time of her departure, she wrote the highest traffic-driving story known to the site with over 10k visitors in one day.
She then went onto work at Clique Brands under their lifestyle digital property, MyDomaine. As MyDomaine’s social media editor she was in-charge of creating content across all the brands social platforms. One of her greatest accomplishments in this role was implementing MyDomaine’s first-ever social strategy for Instagram and Facebook that accounted for 44% of all traffic to site in 2016 (6.1 million visitors). After working as MyDomaine’s social media editor for over a year, she was promoted to work across all of Clique Brand’s properties as community manager.
As community manager she not only has managed and monitored engagement across all CMG properties social accounts; but she assisted in the launch of unique community initiatives. For example, she helped launch Who What Wear’s first Facebook Messenger Bot service that has resulted in over 140,000 subscribers, through building the companies bot she was able to work with the sales and branded teams to execute client-bought community initiatives that have included clients like Victoria’s Secret and Kenneth Cole. In addition to spearheading unique community programing, in her role as community manager, she managed all of the brand’s first-ever community casted photoshoots, and wrote editorials. Overall her experience in the industry makes her somewhat of a unicorn. She has an innate intuition for how to connect with a brand’s community, and how to push content, events, and the brand to the next-level.